Our Story

Our story starts in Xi'an, the ancient starting point of the Silk Road — a fitting home base for a company built to guide travelers into China. In 2018, our parent company began arranging trips across the country for a small number of international visitors, working hotel by hotel and guide by guide to figure out what actually made a China trip feel effortless.

Over the years that grew into a genuine network: partnerships with dozens of international airlines, hundreds of thousands of hotels, and a bench of local guides and drivers who know their cities better than any guidebook. What didn't change was the original idea — that a trip to China should be planned around the traveler, not around a fixed route.

In 2025 we brought that experience together under a dedicated international brand: Bespoke China Travel. The name is the point — every itinerary is built from scratch, shaped by your interests, your pace, and how much of China you want to see versus how deeply you want to experience it.

Today our team is based across China, with a Hong Kong office supporting international clients and secure global payments. We're still doing what we started doing in Xi'an — just for a lot more travelers, in a lot more of the country.